Monthly Archives: April 2010

International Communications Tip #1

The objective of international communications is to portrait a consistent image of a corporation (or a brand) in varying cultural contexts. Often this is mistaken with trying to portrait an identical image – which is not only an impossible task, b… Continue reading

Advertisements
Posted in Uncategorized | Tagged , | Leave a comment

Killer-Namen

Heute morgen an einem Friseursalon vorbeigefahren, der sich ‘Killer Hair’ nennt. Wer da wohl reingeht? Continue reading

Posted in Uncategorized | Leave a comment

Maschinensprache

Die Kaffeemaschine in der Agentur befiehlt herrisch: “Bohnen f??llen”. Womit nur, fragt man sich da? Continue reading

Posted in Uncategorized | 1 Comment

Sometimes they DO come back

A nice little reference to a past project…(‘Manly Facts bullet 2 – ‘Men in Aprons’) Continue reading

Posted in Uncategorized | Leave a comment

A little less conversation, a little more action

One of the major mistunderstandings among executives regarding PR is that they consider it a tool to make things look good (or: better than they are). Most PR practicioners have heard requests like “how can we make this look like a big innovation?… Continue reading

Posted in Uncategorized | Tagged | Leave a comment