Monthly Archives: July 2010

International PR Tip No. 4: Centralization versus Localization

A crucial question in running international PR is how to organize resources and set-up across many different markets. In larger corporations, more often than not, those organizations have evolved as time went by, rather than having been planned an… Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

International PR Tip No. 3: Watch your language

Not surprisingly, language is one of the most common sources for mishaps in international communication. Examples for brandings that failed in foreign markets due to ignorance of local language associations are legend.- The Mitsubishi Pajero did n… Continue reading

Posted in Uncategorized | Leave a comment

International PR Tip No. 2 ??? Picture It

A picture is worth a thousand words ??? for good or bad, when it comes to communicating internationally. Fitting, attention-grabbing, adequate visuals are crucial to any successful media campaign (be it online of offline). Yet hitting the right visu… Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment