Monthly Archives: August 2010

International PR Tip No. 5 ??? Learning from the engineers

We PR folks, often, like to picture ourselves as artists, philosophers, writers, setting ourselves apart from the ordinary folks working with such unsexy things as numbers (???the controllers???, ???the purchasing people???) or screwdrivers (???the engineer… Continue reading

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Corporate crisis teams not ready for social media firestorms

Preparation gap – High awareness of social media???s importance is not matched by preparationMost corporate PR professionals realize that social media is important in crisis communications. But few have procedures in place for handling negative publ… Continue reading

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Augen zu und durch? Krisenteams sind nicht auf Social-Media-Attacken vorbereitet

Obwohl Unternehmenskommunikatoren die hohe Bedeutung von Social Media in Krisensituationen erkennen, sind die wenigsten auf Attacken im Internet vorbereitet. Diesen Schluss legt eine aktuelle Umfrage unter internationalen Kommunikationsprofis nahe… Continue reading

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