Monthly Archives: February 2016

Ohne Ziel und Inhalt? Kommunikation der Bundesregierung in der Flüchtlingskrise

Grundkurs Unternehmenskommunikation: Das langfristige Ziel strategischer Kommunikation ist der Aufbau von Vertrauen. Dazu bedarf es unter anderem spezifischer Botschaften, die in geeigneter Form transportiert werden. Klingt selbstverständlich? Scheint aber bei der Bundesregierung noch nicht angekommen zu sein, wenn man den … Continue reading

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Eroding trust in media reporting provides challenge for PR

Declining trust in media reporting has led many corporate communicators to rethink how they deal with enquiries from journalists – a topic I’ve looked into a bit more closely by invitation of IPRA. Find the full article here.

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Holmes Report – Top Crises of 2015

In his 2015 review, Paul Holmes provides an overview of, and insights into the major corporate crises from a communications point-of-view. I had the honor of contributing a tiny bit. http://ow.ly/XHBWS

Posted in Corporate Communications, Crisis Communications, International PR, Krisenkommunikation, Uncategorized | Tagged , , , , , , , | Leave a comment