Tag Archives: International Corporate Communication

Eroding trust in media reporting provides challenge for PR

Declining trust in media reporting has led many corporate communicators to rethink how they deal with enquiries from journalists – a topic I’ve looked into a bit more closely by invitation of IPRA. Find the full article here.

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Holistic communications management – how internal and external corporate communication interact

Recently, a PR colleague asked me whether I had ever written an article about the integration of internal and external comms, adding that there doesn’t seem to be much literature out there about this topic. Unfortunately, I haven’t. Yet, at … Continue reading

Posted in Corporate Communications, Internal Communication, International PR, Public Relations | Tagged , , , , , | 2 Comments

Pitfalls in international communication

A German Sunday newspaper ran a piece the other day about the lack of understanding US corporations often have of the specific cultural contexts of public debate in Germany (or other foreign markets), leading to major mistakes being made especially … Continue reading

Posted in Corporate Communications, International PR, Public Relations | Tagged , , , | 1 Comment