Tag Archives: International PR

Eroding trust in media reporting provides challenge for PR

Declining trust in media reporting has led many corporate communicators to rethink how they deal with enquiries from journalists – a topic I’ve looked into a bit more closely by invitation of IPRA. Find the full article here. Advertisements

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InfiniteLatitude enters Russia

InfiniteLatitude, an international network of senior corporate communications consultants, is expanding its European reach into Russia by adding AG PR, based in Moscow, as a new partner.   AG PR specializes in integrated PR programs in the areas of corporate … Continue reading

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Case Study International Public Relations

International Public Relations for a Technology Leader 1. Summary Gartner Communications is managing corporate communications across four European markets for Embraco, a world leader in hermetic refrigeration compressors based in Joinville, Brazil. 2. The Assignment As part of its global … Continue reading

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Holistic communications management – how internal and external corporate communication interact

Recently, a PR colleague asked me whether I had ever written an article about the integration of internal and external comms, adding that there doesn’t seem to be much literature out there about this topic. Unfortunately, I haven’t. Yet, at … Continue reading

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Pitfalls in international communication

A German Sunday newspaper ran a piece the other day about the lack of understanding US corporations often have of the specific cultural contexts of public debate in Germany (or other foreign markets), leading to major mistakes being made especially … Continue reading

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