Tag Archives: internationalcommunications

Eroding trust in media reporting provides challenge for PR

Declining trust in media reporting has led many corporate communicators to rethink how they deal with enquiries from journalists – a topic I’ve looked into a bit more closely by invitation of IPRA. Find the full article here.

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Holmes Report – Top Crises of 2015

In his 2015 review, Paul Holmes provides an overview of, and insights into the major corporate crises from a communications point-of-view. I had the honor of contributing a tiny bit. http://ow.ly/XHBWS

Posted in Corporate Communications, Crisis Communications, International PR, Krisenkommunikation, Uncategorized | Tagged , , , , , , , | Leave a comment

IPRA Frontline Newsletter features InfiniteLatitude

Frontline, the International Public Relations Association’s official newsletter, published an interview setting out the core ideas behind InfiniteLatitude, the global network of senior PR consultants that officially launched in March this year. Th… Continue reading

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International PR Tip No. 6 – Questions you should ask about your PR organization

One of the key challenges in managing international PR is how to organize internal and external resources and processes. More often than not, the related structure has not been built from scratch in a planned approach, but rather evolved organical… Continue reading

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International PR Tip No. 4: Centralization versus Localization

A crucial question in running international PR is how to organize resources and set-up across many different markets. In larger corporations, more often than not, those organizations have evolved as time went by, rather than having been planned an… Continue reading

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International PR Tip No. 2 ??? Picture It

A picture is worth a thousand words ??? for good or bad, when it comes to communicating internationally. Fitting, attention-grabbing, adequate visuals are crucial to any successful media campaign (be it online of offline). Yet hitting the right visu… Continue reading

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International Communications Tip #1

The objective of international communications is to portrait a consistent image of a corporation (or a brand) in varying cultural contexts. Often this is mistaken with trying to portrait an identical image – which is not only an impossible task, b… Continue reading

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